New EE Does More

New EE Does More

TYPE

Motion Design

Motion Design

ROLE

Motion Design

Motion Design

SOFTWARE

After Effects, Cinema 4D

After Effects, Cinema 4D

In the summer of 2023, a collaboration with Saatchi & Saatchi produced digital campaigns for EE's new brand direction. The brand shifted its market strategy, its marketing, and its whole range of products and models. The work gave that shift a face. A new signal, dressed and released to meet the crowd. To reach the full audience, four separate versions took shape: Play, Work, Learn, and Home. Each one speaks to a different life. Built in Cinema 4D and Adobe After Effects. One brand, four doors, and the same voice behind each.