yAxis

yAxis

TYPE

Campaign Promo

Campaign Promo

ROLE

Animation and Direction

Animation and Direction

SOFTWARE

Unreal Engine 5, Rokoko Studio, Substance Painter, Cinema 4D, After Effects

Unreal Engine 5, Rokoko Studio, Substance Painter, Cinema 4D, After Effects

yAxis arrived by accident, after an NFT design contest for DontBuyMeme paid partly in Yax tokens. A closer look revealed a decentralized finance project on Ethereum with an unusually devoted community. yAxis extends current smart-contract technology while it puts real weight on user experience. One token opened a whole world, the way these things tend to. The film centers on Era One, the first of four, described on the yAxis blog as a medieval period. It marks the early growth and the long life of the protocol. Built entirely in Unreal Engine and Cinema 4D, with music and sound design by Robin Schlochtermeier. A meme opened the door, and the door led somewhere real.